ABC English Online

Study at your own pace, place and preference

Privacy and Policies

Privacy & Data Policy

Last updated: May 2026

ABC English Online (“we”, “us”, “our”) is committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights under the EU General Data Protection Regulation (GDPR) and the ePrivacy Directive.

1. Who We Are

ABC English Online is an online English language school. For data protection enquiries, contact us at: info@abcenglishonline.com

2. What Data We Collect

  • Contact & enquiry data: name, email address, and message when you use our contact or sign-up forms.
  • Booking data: name and contact details submitted through course registration forms (hosted on Google Forms).
  • Usage data: anonymised analytics (pages visited, time on site) via Jetpack/WordPress analytics.
  • Cookies: see Section 6 below.

3. Legal Basis for Processing

  • Consent – for marketing emails and non-essential cookies.
  • Legitimate interests – for basic website analytics and security.
  • Contractual necessity – for processing course bookings and delivering services.

4. How We Use Your Data

  • Respond to enquiries and provide course information.
  • Process course registrations and manage student records.
  • Improve our website and services (analytics only).
  • Send updates about courses or resources, with your consent.

5. Data Sharing & Third Parties

We do not sell your data. We share data only with trusted services necessary to operate our school:

  • Google (Forms, Analytics): course sign-up and anonymised usage data.
  • DreamHost: website hosting provider.
  • Jetpack/Automattic: website analytics and security.

All processors are GDPR-compliant. Data may be transferred outside the EU under Standard Contractual Clauses.

6. Cookies

We use the following categories of cookies:

  • Strictly necessary: WordPress session and security cookies. These cannot be disabled.
  • Analytics: Jetpack analytics cookies to understand site usage (requires consent).

You can manage or withdraw cookie consent at any time using the cookie preferences link in the footer.

7. Data Retention

Enquiry and contact data is retained for up to 2 years. Course booking records are retained for up to 5 years for legal and accounting purposes. Analytics data is anonymised and retained indefinitely.

8. Your Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate data.
  • Request deletion of your data (“right to be forgotten”).
  • Restrict or object to processing.
  • Data portability.
  • Withdraw consent at any time.

To exercise these rights, contact us at info@abcenglishonline.com. You also have the right to lodge a complaint with your local data protection authority.

9. Security

We implement appropriate technical and organisational measures to protect your data, including HTTPS encryption and restricted access to administrative systems.

10. Changes to This Policy

We may update this policy from time to time. The “last updated” date at the top reflects the most recent revision. Continued use of the site constitutes acceptance of the updated policy.

11. Contact

For any privacy-related questions or to exercise your rights, email us at info@abcenglishonline.com.